The project “Youth Marketing Leaders for Sustainable Development [YouMARK]” was supported and co-funded by the Erasmus+ Programme of the European Union.
The core aim of this Key Action 2: Cooperation for innovation and the exchange of good practices project is to increase the creativity of young people and to contribute to developing the capabilities of civil society organizations in the youth field through gaining marketing management knowledge about the three pillars of sustainable development: economic, social and environmental benefits.
Previous experiences from preceding individual and common activities realized from consortium members, primarily based on achieved outcomes in former Youth in Action projects (Youth Marketing Policy Makers, Youth Marketing Leaders and Youth Long Term Policy), encouraged consortium members to develop the idea of Capacity Building in the field of Youth around the world in order to learn the best practices and promotion tools for creating policies and implementing imaginative marketing campaigns for sustainable development through using social media.
In this context the project gathers 14 organizations from 14 countries: Australia; Bulgaria; Croatia; Czech Republic; Ghana; Italy; Kazakhstan; Kyrgyzstan; Former Yugoslav Republic of Macedonia; Poland; Romania; Slovenia and Turkey.
Hosting organization is Association for research, education and development “Marketing Gate” – Skopje.